Marketing is much more than advertising and promotion. Businesses need to understand and be able to articulate their products and services to exhibit their true value to their targeted clients.  

In this session participants will:
                
learn the importance of completing a marketing plan and following the marketing process,
distinguish between benefits and features,
articulate how their products and/or services exhibit true value to their targeted clients, 
gain an appreciation for the strategy their business must follow to be successful, and
develop usable strategies to help them meet their business goals.
                
Meet Your Facilitator

As a National Senior Marketing Manager, Morgan Melnyk manages the marketing strategy for MNP LTD, the largest insolvency firm in Canada, which provides both consumer insolvency and corporate recovery services in 18 regions across Canada. In this role, he implements a variety of marketing tactics across multiple channels including, Content, Digital and Social media Marketing, Public Relations and Traditional Advertising. Morgan believes that a wholistic marketing strategy based on research, analysis, optimization and ultimately accountability is fundamental to achieving, and exceeding, business objectives. 
 
For over 10 years, Morgan has worked in Calgary developing marketing strategies for a variety of industries, including professional services, technology, energy, retail and environmental businesses. Morgan holds a Bachelor of Commerce with a double major in Marketing and International Business and a double minor in Economics and Political Science

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Owning a farm means your business and personal lives are intertwined.  As such, it is important to understand how taxation works and where there are opportunities to effectively structure your farm operations to allow for both risk management and minimization of taxes.

In this session, you will:
                
Provide participants with an overview of taxation as it relates to farm operations (both personal and corporate),  
Outline basic reporting requirements (the basis for taxation and initial tax planning issues),
Address year-end determination including dividends versus bonus which form the basis for shareholder/owner remuneration, and
Outline expense deductibility and basic tax planning strategies as it relates to farm operations.
                
Meet Your Facilitator

Greg Moir, CPA is a Manager with MNP’s Specialty Tax team in Saskatoon. Greg works primarily with family owned and operated agriculture businesses, providing estate and business succession planning and preparing tax reorganizations.

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Many businesses are dependent on environmental factors, commodity prices, markets and many factors outside of your control. Part of effective risk management is identifying when your business is in trouble and determining how best to adapt, pivot or evolve. In many cases, this means talking with lenders who may make concessions, lend new money or force your business into receivership.  The key to turnaround is early identification and proactive discussions with your business stakeholders.

In this session, you will:
                
Common causes of financial distress and external and internal factors influencing outcomes
The current state of the economy as it relates to business and consumer insolvency
How lenders evaluate your business situation and how they can help
Macro economic risk factors impacting your business
Key metrics to highlight troubling financial results
Identifying risk in your supply chain
How to recognize negative trends and identify the drivers of these trends
What resources and options are available to your business if trends cannot be reversed
                
Meet Your Facilitator

To Be Announced

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Congratulations on your graduation!  Thinking about starting your own practice?  Then this webinar is for you!   This webinar is designed to cover the essential information to consider as you begin your journey to launch your practice.  

In this session, you will learn about:
                
The different structures and what may work best for you (i.e. sole proprietor, partnership and incorporation)
Action steps required in setting up your practice
Options and tax considerations when reviewing insurance and disability needs 
Planning and considerations when choosing office space
Bookkeeping options for a new practice
Financial planning for new businesses and owners
The value of a team of advisors
                
Meet Your Facilitator

Scott Redden is a member of MNP’s Assurance and Accounting team in London, ON. With more than a decade of experience, Scott specializes in helping professionals achieve their goals and success at all stages of their careers. He helps medical students and residents, unincorporated doctors, professional corporations and others. He brings a wide range of experience to his role.

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Business owners need to communicate effectively to promote their business to customers and potential customers.  There are a range of promotional activities to invest your limited promotional dollars, so the key is focusing on cost-effective methods of gaining exposure and building awareness and credibility.  

In this webinar, participants will learn:
                
the communication process and how to choose between the different methods of communicating to achieve their business goals, and
hands-on methods proven to develop clear and effective messages that will resonate with target markets.
                
Meet Your Facilitator

As a National Senior Marketing Manager, Morgan Melnyk manages the marketing strategy for MNP LTD, the largest insolvency firm in Canada, which provides both consumer insolvency and corporate recovery services in 18 regions across Canada. In this role, he implements a variety of marketing tactics across multiple channels including, Content, Digital and Social media Marketing, Public Relations and Traditional Advertising. Morgan believes that a wholistic marketing strategy based on research, analysis, optimization and ultimately accountability is fundamental to achieving, and exceeding, business objectives. 
 
For over 10 years, Morgan has worked in Calgary developing marketing strategies for a variety of industries, including professional services, technology, energy, retail and environmental businesses. Morgan holds a Bachelor of Commerce with a double major in Marketing and International Business and a double minor in Economics and Political Science

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Business owners need to build high performance teams to operate effectively as a business and to most effectively service customers.  As a business owner or engaged team member you will explore personal and corporate values and discover how corporate values can be integrated into your day-to -day operations and observable behaviours.

Upon completion of this two part webinar series, participants will:
                
understand the importance of employee relationships as well as the impact and associated cost of turnover,
understand team dynamics and identify strategies to enhance team effectiveness,
understand and identify leadership philosophy and personal values and be able to connect these and the corporate values to identified observable actions,
understand the concept of Group Think and discovering the strength and value of “two heads are better than one”,
be able to utilize a model for decision making and effective communication, and
understand the value of employee engagement and identify ways to fully engage team members
                
Meet Your Facilitator

Janice Decelles is a Senior Consultant in the Consulting practice of MNP.  Her focus since joining the firm in 2005 Is to provide training and consulting to self employment clients and general human resource services.  An expert facilitator and instructional designer, she has extensive training management experience in the insurance and financial services sectors and is a certified customer service trainer.  Skilled in both individual and group training, Janice prides herself on being a positive contributor to her clients’ overall success.  Janice holds a Bachelor of Arts degree and an Advanced Certificate in Human Resources. 

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A competitive strategy identifies how a business intends to compete in the markets it serves. This strategy provides the glue that gives shared meaning to all the activities within the business. 

In this session, participants will:
                
Learn how to set effective strategies that are straightforward in their intent and direction,
Determine how to create a clear sense of direction for their business, and
Begin to think about how to position themselves to grow and develop their business with confidence. 
                
Meet Your Facilitator

Janice Decelles is a Senior Consultant in the Consulting practice of MNP.  Her focus since joining the firm in 2005 Is to provide training and consulting to self employment clients and general human resource services.  An expert facilitator and instructional designer, she has extensive training management experience in the insurance and financial services sectors and is a certified customer service trainer.  Skilled in both individual and group training, Janice prides herself on being a positive contributor to her clients’ overall success.  Janice holds a Bachelor of Arts degree and an Advanced Certificate in Human Resources. 

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